Founded in 2007, Jeff (Shep) Shepherd started the operation after relentlessly trying to remedy the lack of tone he experienced with other guitar pickups. A guitar player since the age of 12, the guitars just didn’t sound the way he wanted. While playing with a local band, the quest for tone began. He purchased a set of 1958 Gibson PAF’s for $4000 to put in his EC-1000 and the difference was incredible. Being the type to tinker and take things apart simply to see how they work (much to his parents’ dismay as a child) he began to experiment with winding his own pickups. Eventually comparing them to his 1958 originals, back and forth, adjust and re-adjust, for over a year until he finally was able to duplicate THAT tone. Since then, he has been fortunate enough to extensively analyze over 100 vintage humbuckers and develop a consistent recipe to produce reasonably priced alternatives for over-priced vintage pickups.
With a lot of hard work, and some luck along the way, his original curiosity has since exploded into a full time operation, with customers all over the world based on word-of-mouth alone. We are proud of what we’ve achieved and look forward to helping you achieve your tone.